How to Start a Podcast  – Steve Olsher

How to Start a Podcast – Steve Olsher

In this episode, Cheryl and Steve Olsher discuss: 

  • Steve’s revolution and evolution in the podcasting space. 
  • The ascending spiral of popularity. 
  • Why podcast guests can expand your wheelhouse of knowledge and elevate your business.
  • Ways to pitch yourself to be a guest on a podcast show. 

Key Takeaways: 

  • Podcasting is ubiquitous in the world of business and marketing.
  • Focus on a specific niche in order to establish yourself as a credible authority and generate sales leads.
  • Only pitch yourself as a guest to shows you know
  • Articulate the value you bring to the show’s audience. 

“You absolutely should get into podcasting. It’s absolutely the right thing to do in order to support your brand and to support your company while being very, very focused in terms of a particular niche.” —  Steve Olsher 

Connect with Steve Olsher:   

Website: https://steveolsher.com/
Magazine: podcastmagazine.com
Free Resource: MyUltimateDirectory
Twitter:  steveolsher
Facebook:  SteveOlsherReinventionExpert
Show: https://reinventionradio.com/
YouTube: whatisyourwhat
LinkedIn: https://www.linkedin.com/in/steveolsher/   

Connect with Cheryl Hodgson:  

Website:brandaide.com
Book:https://registeredtrademarkbook.com
Twitter: twitter.com/brandaide
Facebook: facebook.com/brandaide
Email: cheryl@brandaide.com
Show:brandaidepodcast.com
YouTube:youtube.com/user/BrandaideTV
LinkedIn:linkedin.com/in/cherylhodgson
Instagram: instagram.com/brandaide

Customer Engagement by Building Community – Kyle Herman

Customer Engagement by Building Community – Kyle Herman

Leading brands focus on building community to create customer engagement. Building community around a market niche, through creating customer engagement can also foster future brand innovation Brand innovators like Kyle Hermans has helped hundreds of global, as well as local brands to create evolution and change for the future of their business. Kyle Hermans has a fascinating, and entertaining take on how important building community can be for today’s emerging brands. Since the advent of social media, building community and customer engagement based upon the ideas, and suggestions of passionate members of the brand community can lead to sustained growth and consumer loyalty.

In this episode, Cheryl and Kyle Hermans discuss: 

  • The 21st century meaning of the term brand and how branding has broadened to include the entire relationship to the consumer.
  • The pressures of building a brand in the digital age. 
  • Branding as means of customer engagement by building community and connection. 
  • Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
  • Disruptive innovation begins with envisioning a solution to a collective problem or need for change

Key Takeaways: 

  • Branding includes creating connection to community, resulting in currency in the form of customer engagement
  • Currency is the trade agreement you make with your customers which is at the heart of your brand. 
  • Winning brands offer tremendous free value before asking for the sale. 
  • Focus on helping one small, niche group in order to get very clear on your brand positioning and direction.

“Brands need to build a different type of currency and connection point in order to create that community aspect around them.” —  Kyle Hermans 

Connect with Kyle Hermans:   
Website: https://www.becourageousinnovation.com/
Free Resource: www.becourageousinnovation.com/brandaide
Email:  inquiries@becourageousinnovation.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Online Presentation Tool: The Money Matrix – Joel Bauer

Online Presentation Tool: The Money Matrix – Joel Bauer

The 20-Move Money Matrix is the ultimate online presentation tool developed by Joel Bauer. Joel is known as  the “Godfather of the close.”  Joel is more than a public speaking coach. Joel has trained and inspired thousands of students worldwide to learn to create an authentic connection with their audience, in order to enable true transformation in their lives.  In this fascinating interview, Joel shares not only his online presentation tool but the heart and soul of the man called the “Mentor’s Mentor.”

In this episode, Cheryl and Joel Bauer discuss:

  • The importance of truth and authenticity in branding yourself and your business.  
  • How Joel’s process works and why his teachings are replicable with simple techniques anyone can put into practice.  
  • His 20 move online presentation tool, The Money Matrix
  • The importance of believing in what you’re presenting.  

Key Takeaways: 

  • Be self-effacing in order to be relatable.  
  • The best way for anyone to relate what they do is to relate it to a story. 
  • Anyone can master the art of presentation. 
  • Get out of your own way to find your voice.

“I teach truth, authenticity and proof – tell the truth, be authentic to yourself and show the proof.” —  Joel Bauer

Connect with Joel Bauer:   
Website: https://joelbaueronline.com/mentoring4millions
Free Resource: 
Twitter:  https://twitter.com/TheJoelBauer
Facebook:  https://www.facebook.com/joelbauerofficial
Email: support@joelbauer.com
YouTube: https://www.youtube.com/user/joelbauer
LinkedIn: https://www.linkedin.com/in/joelbauer-mentor-trainer/
Pinterest: https://www.pinterest.com/mentormejoel/ 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Welcome to the Brandaide Podcast

Welcome to the Brandaide Podcast

In this episode, Cheryl discusses: 

  • Her professional background and her vision for the Brandaide podcast. 
  • Branding as an often mis-understood yet omnipotent term. 
  • How branding equals communication across multiple platforms.  
  • Learning from the experts to help build one’s own brand. 

Key Takeaways: 

  • We need to move out of our own knowledge silos in order to grow. 
  • Branding is a multi-disciplinary area of expertise. 
  • Branding is necessary in order to be seen and heard. 
  • Great branding is the root of success and legacy in business.  

“Let’s help you create your revolution through evolution, and understand what it really takes to build a brand that changes the lives of those you serve.” — Cheryl Hodgson 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Cheryl Hodgson

Everyone uses the words “brand” and “branding” and banters it about as if it's a term of art, as if we're all supposed to come out of the womb knowing exactly "What is a brand?" There are so many definitions, there are so many different interpretations. I began to ask myself, “What does this word really mean anyway?” And quite frankly, I was a bit embarrassed to admit, I didn't really know. So, it became my mission a few years ago to stop operating alone in my own silo of the brand protection world and venture out, and find out what's going on in the other silos in the world of branding.

Branding is a multi-disciplinary area of expertise that requires many different types of people to assist entrepreneurs and business owners who wish to build a brand. I decided it would be my mission to meet some of those people and learn from them and share them with you.

For those of you who don't know me, I'm Cheryl Hodgson. I'm an attorney and the host of the Brandaide Podcast. The Brandaide Podcast is about your Revolution, your evolution as an entrepreneur, a Marketing Director, a digital marketer.

“How do we communicate across all the multiple platforms it requires for a brand to be successful, and for a business to be seen and heard in today's noisy world?”

By background, I'm a music trademark and copyright attorney. And I've represented creators, entrepreneurs and business owners of all types. I've litigated cases in federal courts around the US and protected trademarks for dozens of brand owners. I've championed artists rights in the music industry for many years. In my early days, I was a talent agent, and even managed a rock band. That was an experience. Let me tell you.

Today, I'm about empowering my clients and entrepreneurs with access to knowledge and people that can help them launch and build their business with a strong foundation, one that avoids pitfalls minimizes risk and helps build a lasting legacy for your business.

I just love meeting and working with entrepreneurs and business owners who are leading the way to create their own revolution and evolution in the world, and for the clients and customers they serve. Having worked in one silo of the brand world, the protection side, I began to wonder what it would take to dismantle the silos so we could meet and learn from those in the other areas of expertise in the world of brands. So, I'm here, let's dismantle the silos. Let's help you create your revolution through evolution and understand what it really takes to build a brand that changes the lives of those who serve.

The Brandaide Podcast will introduce you to the real world of brands and branding. We will examine:

What is a brand?

How do you create, build and protect a brand that increases the bottom line and contributes to the lasting legacy?

How do you reach the hearts and minds of those who serve so that you build rabid fans and develop that word of mouth for your business, so that people want to do business with you?

Today's online brands must use a multitude of channels from which to connect with clients and prospective customers, managing messages across all those platforms. Building a team that connects to the hearts and minds of those who serve takes a village, that team of experts across a multitude of areas of expertise. Many of these didn't even exist a few short years ago-social media for example. We will meet some of those brands specialists- those who can help you on your journey when it comes to the meaning of the word "brand."

I think of Connection | Community| Contribution | Currency.

These come from creative people, those who help you build the consumer experience, team building, informational marketing, training and coaching, legal and protection, and innovation to name but a few. We'll look at ways you can reach your customers, and will look at alternatives to the traditional forms of advertising and marketing. And we'll examine some of those as well. We'll meet successful brands who are connecting to those they serve, and are changing lives and the world in which they live. We'll talk about some of the brand failures and what might have gone wrong.

The show is for entrepreneurs building a business or online brand and, what businesses are not online? Marketing Directors, Digital Marketing executives, and advertising executives will also learn from the experts who may help them and their mission to serve their clients.

I'll be interviewing guests weekly and on occasion. I'll also include “Cheryl Goes Solo”, an episode where I'll be sharing my take on current brand-centric topics. Or I may also provide useful practical information on how to Select | Secure | Sustain your brand, leverage your wealth, and build a lasting legacy for your business and your family. I look forward to speaking with you and hearing your thoughts and suggestions along the way.

I look forward to seeing you on the other side.