Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

In this episode, Cheryl and Patricia discuss: 

  • How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.
  • Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
  • You Can Heal Your Life brand legacy and global reach through trademark licensing.
  • Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways: 

  • People have evolved to a higher level of personal and spiritual awareness
  • Brand extension through licensing helps people transcend cultural differences
  • Ask your customers the right questions and they will tell you what they want from you
  • Our human self will always need that spiritual, emotional, mental, physical transformation

When it comes to social media, ask yourself How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane

Connect with Patricia Crane:   

Website: https://healyourlifeworkshops.cohttps://healyourlifetraining.com
Twitter: https://twitter.com/hyltraining
Facebook:  https://www.facebook.com/patricia.crane.336
Email: patricia@heartinspired.com
LinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586

Free Gift:  Ordering from the Cosmic Kitchen

Connect with Cheryl Hodgson:  

Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Building a Community with Marketing Communication – Lee Richter

Building a Community with Marketing Communication – Lee Richter

In this episode, Cheryl and Lee discuss: 
  • Community building through communication design
  • Connection with your community 
  • Education marketing, taking time to lay the foundation and build before you launch 
  • Evolving your brand as the needs of your client base evolve 
  • The importance of marketing communication
Key Takeaways: 
  • Community involvement is a win-win 
  • Make a plan! 
  • Test the market; know what your customer really wants 
  • Educate yourself and ask for help where you need it
“People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly.” —  Lee Richter  Connect with Lee Richter:    Website: goasklee.com Twitter: https://twitter.com/goasklee Facebook: https://www.facebook.com/GoAskLee Email: Lee@GoAskLee.com LinkedIn: https://www.linkedin.com/in/goasklee/ Instagram:  https://www.instagram.com/goasklee/ Connect with Cheryl Hodgson:   Website: brandaide.com Book: https://registeredtrademarkbook.com Twitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  cheryl@brandaide.com Show: brandaidepodcast.com YouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide
Marketing Segmentation in Direct Response – Brian Kurtz

Marketing Segmentation in Direct Response – Brian Kurtz

In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service, fulfillment, and their marketing functions.
  • Multi-Channel Marketing; Defining your personal brand to distinguish yourself from the competition. 

Key Takeaways: 

  • Segment your list and decide who gets what message, and when. 
  • Use direct marketing in ways that differentiate your brand.   
  • Direct response marketing is more alive than ever. Just look at the Internet. 
  • Multi-channel marketing is vital to grow your business. 

“You have to romance the audience. I call it fishing without bait.” —  Brian Kurtz 

Connect with Brian Kurtz:  
Website: overdeliverbook.com
Books: Overdeliver and The Advertising Solution
Free Resource: BrianKurtz.net
Facebook: TitansMarketing
Email:   support@titansofdirectresponse.com
YouTube: Brian Kurtz

Connect with Cheryl Hodgson:  
Website: brandaide.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Exit Strategy and Entrepreneurial Mindset –  JP McAvoy

Exit Strategy and Entrepreneurial Mindset – JP McAvoy

In this episode, Cheryl and JP McAvoy discuss: 

  • His work with clients such as Elon Musk in developing growth and exit strategies.  
  • The importance of building a successful launch ramp at the outset of a start up’s creation.  
  • The value of creating a separate holding company for the brand’s intellectual property assets. 
  • How to create a company that becomes legacy.

Key Takeaways: 

  • Structure the company for growth and future investments such as shareholding.
  • Consider intellectual property and licensing opportunities as assets for valuation. 
  • Start the conversation with your attorney early on in the planning phase. 
  • Implement a will or trust so ownership shares don’t end up in probate court.   

“The sooner you start planning what the exit looks like, the better the likelihood of it being successful.” —  JP McAvoy 

Connect with JP McAvoy:   
Website: JPMCAVOY.com 
Book: The Billionaire’s Lawyer
Free Resource: https://www.conductlaw.com/
Twitter:  jp_mcavoy 
Facebook:  TheMillionairesLawyer
Email:   info@conductlaw.com
Show: https://jpmcavoy.com/episodes
LinkedIn: jeffrey-j-p-mcavoy
Instagram:  jp_mcavoy

Connect with Cheryl Hodgson:  
Website: brandaide.com 
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide 
Facebook:  facebook.com/brandaide 
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV 
LinkedIn: linkedin.com/in/cherylhodgson 
Instagram:  instagram.com/brandaide

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How to Sell Online with a Brand Story  – Alex Mandossian

How to Sell Online with a Brand Story – Alex Mandossian

In this episode, Cheryl and Alex Mandossian discuss: 

  • Storytelling for people who hate to sell.
  • How to turn objections into questions into answers that solve the problems faced by customers.
  • The value of telling the business owner’s origin story. 
  • Using case studies as client stories to showcase the value of the offer. 

Key Takeaways: 

  • By disqualifying the wrong customers, you’re prioritizing the people who are your ideal customer. 
  • The seeds are the objections. The objection is when the sale begins. 
  • Write a list of objections and turn them into FAQs.  
  • You need a good origin story to grab the attention of your customers and obliterate objections. 

“Seeding through storytelling is the new selling.” —  Alex Mandossian 

Connect with Alex Mandossian:   
Website: www.allsellingaside.com
Free Resource: marketingonline.com/book
Twitter: https://twitter.com/AlexMandossian
Facebook: https://www.facebook.com/alexmandossianfan
Show: http://AllSellingAside.com/iTunes
LinkedIn: https://www.linkedin.com/in/alexmandossian 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide