In this episode, Cheryl and Doug discuss:
- The principles of Doug’s Nice Guys in business brand.
- His start in podcasting and the creation of his Turnkey Podcast production company.
- The value of podcasting as a marketing and branding tool
- Some of the myths around podcasting and how to monetize your podcast.
- Aim for a win-win in business transactions.
- Use podcasting to build your brand and generate leads.
- You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.
- Launching a podcast is just the beginning – you have to build connection, community and currency.
“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” — Doug Sandler
Connect with Doug Sandler:
Free Resource: turnkeypodcast.com/gift
Phone: (410) 340-6861
Connect with Cheryl Hodgson: