How to Make Money Podcasting  – Doug Sandler

How to Make Money Podcasting – Doug Sandler

In this episode, Cheryl and Doug discuss: 

  • The principles of Doug’s Nice Guys in business brand. 
  • His start in podcasting and the creation of his Turnkey Podcast production company. 
  • The value of podcasting as a marketing and branding tool 
  • Some of the myths around podcasting and how to monetize your podcast. 

Key Takeaways: 

  • Aim for a win-win in business transactions. 
  • Use podcasting to build your brand and generate leads. 
  • You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  
  • Launching a podcast is just the beginning – you have to build connection, community and currency. 

“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    

Connect with Doug Sandler:
Website: turnkeypodcast.com
Free Resource: turnkeypodcast.com/gift
Twitter:  @djdoug
Facebook:  @dj.doug.sandler
Email:  doug@turnkeypodcast.com
LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/
Instagram: @turnkeypodcast
Phone: (410) 340-6861

Connect with Cheryl Hodgson: 
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Audience Targeting with Digital Marketing – Jason Swenk

Audience Targeting with Digital Marketing – Jason Swenk

In this episode, Cheryl and Jason discuss:  

  • How to customize your business to work with your strengths 
  • Targeting your ideal client 
  • Finding the right agency to help you strategize 
  • Making connections as a business strategy 

Key Takeaways: 

  • Figure out where you want to go with your business 
  • Only you can identify your own niche 
  • A good agency asks the right questions 
  • It’s about building relationships 

“So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.” —  Jason Swenk 

Connect with Jason Swenk:   
Website: jasonswenk.com
Email: jason@jasonswenk.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Customer Experience is Brand Experience – Patti Mara

Customer Experience is Brand Experience – Patti Mara

In this episode, Cheryl and Patti Mara discuss: 

  • The inherent value of a thoughtfully designed and delivered customer experience. 
  • How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
  • Customer service as brand differentiator. 
  • The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways: 

  • The entrepreneur/business owner sets the tone for the organization’s culture.  
  • Shift from sales to solutions and from transactions to relationships. 
  • Clearly communicate your client’s ROI as part of your brand message.  
  • Give customers reason to become raving fans.

“The experience you’re creating, how customers interact with you, how they’re left after interacting with your team, that is your brand in the marketplace.” —  Patti Mara

Connect with Patti Mara:   
Website: pattimara.com
Book: Up Solutions
Free Resource: pattimara.com/brandaide
LinkedIn: pattimara

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

How to Start a Podcast  – Steve Olsher

How to Start a Podcast – Steve Olsher

In this episode, Cheryl and Steve Olsher discuss: 

  • Steve’s revolution and evolution in the podcasting space. 
  • The ascending spiral of popularity. 
  • Why podcast guests can expand your wheelhouse of knowledge and elevate your business.
  • Ways to pitch yourself to be a guest on a podcast show. 

Key Takeaways: 

  • Podcasting is ubiquitous in the world of business and marketing.
  • Focus on a specific niche in order to establish yourself as a credible authority and generate sales leads.
  • Only pitch yourself as a guest to shows you know
  • Articulate the value you bring to the show’s audience. 

“You absolutely should get into podcasting. It’s absolutely the right thing to do in order to support your brand and to support your company while being very, very focused in terms of a particular niche.” —  Steve Olsher 

Connect with Steve Olsher:   

Website: https://steveolsher.com/
Magazine: podcastmagazine.com
Free Resource: MyUltimateDirectory
Twitter:  steveolsher
Facebook:  SteveOlsherReinventionExpert
Show: https://reinventionradio.com/
YouTube: whatisyourwhat
LinkedIn: https://www.linkedin.com/in/steveolsher/   

Connect with Cheryl Hodgson:  

Website:brandaide.com
Book:https://registeredtrademarkbook.com
Twitter: twitter.com/brandaide
Facebook: facebook.com/brandaide
Email: cheryl@brandaide.com
Show:brandaidepodcast.com
YouTube:youtube.com/user/BrandaideTV
LinkedIn:linkedin.com/in/cherylhodgson
Instagram: instagram.com/brandaide

Customer Engagement by Building Community – Kyle Herman

Customer Engagement by Building Community – Kyle Herman

Leading brands focus on building community to create customer engagement. Building community around a market niche, through creating customer engagement can also foster future brand innovation Brand innovators like Kyle Hermans has helped hundreds of global, as well as local brands to create evolution and change for the future of their business. Kyle Hermans has a fascinating, and entertaining take on how important building community can be for today’s emerging brands. Since the advent of social media, building community and customer engagement based upon the ideas, and suggestions of passionate members of the brand community can lead to sustained growth and consumer loyalty.

In this episode, Cheryl and Kyle Hermans discuss: 

  • The 21st century meaning of the term brand and how branding has broadened to include the entire relationship to the consumer.
  • The pressures of building a brand in the digital age. 
  • Branding as means of customer engagement by building community and connection. 
  • Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
  • Disruptive innovation begins with envisioning a solution to a collective problem or need for change

Key Takeaways: 

  • Branding includes creating connection to community, resulting in currency in the form of customer engagement
  • Currency is the trade agreement you make with your customers which is at the heart of your brand. 
  • Winning brands offer tremendous free value before asking for the sale. 
  • Focus on helping one small, niche group in order to get very clear on your brand positioning and direction.

“Brands need to build a different type of currency and connection point in order to create that community aspect around them.” —  Kyle Hermans 

Connect with Kyle Hermans:   
Website: https://www.becourageousinnovation.com/
Free Resource: www.becourageousinnovation.com/brandaide
Email:  inquiries@becourageousinnovation.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide