Featured Episode
Tutoring Services that Changes Kids’ Lives
Support | Encourage | Inspire Access Part 1 of Cheryl's interview with Angeles Echols-Brown here. This is part 2. Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide...
Tutoring Services that Changes Kids’ Lives
Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade.
Tutoring Services that Changes Kids’ Lives
Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade.
Mentoring Programs for at Risk Youth
Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles’ story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools.
Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane
Global Brand Extension through trademark & licensing programs. How Louise Hay’s, Heal your Life legacy lives on with Dr. Patricia Crane.
Building a Community with Marketing Communication – Lee Richter
And you actually even said “a movement”, but it really is a movement. It’s raising awareness so we can move together in the right direction. And I talk to my team about that too. “How do you create a movement?” We talk about moonshots and abundance. And so when you’re thinking of like, “what would the moonshot look like?” And what would be the entry level to the moonshot? And part of it is just having the conversation to know that’s something to think about.
Marketing Segmentation in Direct Response – Brian Kurtz
Play a game as to “how can I get this customer who’s really pissed off about something, to love the company and love me?” … I would figure out what they needed and what they were looking for. But that’s what you do all the time, not just on a phone call, but you need to do that as you’re interacting with your existing customers. That’s why an email today, if you have a big email list of buyers and prospects, for instance, if you’re not talking to them differently, you’re crazy. . . . But you have to go really deep with the people that have bought from you, and explain, if you can even talk about the products that they bought from you, which builds the brand and if they liked the brand, and they liked that product, you’re building reinforcement for the next product. And if you’re sending an email that you’re sending to a prospect who’s never bought from you to a three-time buyer of your products, it’s such a waste of potential equity that you’ve built up with that customer that’s happy. I think that’s one of the biggest mistakes people make is one size fits all creative to a list.
Exit Strategy and Entrepreneurial Mindset – JP McAvoy
Time and time again when people say the value that the attorney adds. That’s invaluable what you did for them, because the business owner doesn’t usually appreciate it, certainly at the outset what’s actually occurring, but as you say, simply by separating the ownership of the name and then licensing it, you maintain control. I’ve had a handful of clients similarly be ecstatic with some advice I’d given them earlier on. As attorneys, we see situations like it’s, it’s not the first time for us to see a lot of these things. And so that’s why we’re able to advise a business owner, “look, you might want to protect this in this way, because this might happen. Yeah, I know everything’s rosy right now
How to Sell Online with a Brand Story – Alex Mandossian
The Objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of Objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Asked Questions, and then put the answers? Wouldn’t that give you an advantage? And you still haven’t broken ground, you’re still underneath the soil. Now, to advance the metaphor. Let’s go to the Trunk of the Tree. And the Trunk of the Tree is the Origin Story of the person who is enrolling the other person. So if you’re the entrepreneur doing the sales, or if you’re in this marketing environment where you’ll have to win the favor of someone, or many people if you’re on stage or on a webinar, well, then you need an Origin Story, then the Origin Story is when and where it happened and started, who else was there? What happened? How did it resolve and then why is it relevant and important to the viewer or the listener or the reader? And you end with Why. You don’t begin with Why.
How to Make Money Podcasting – Doug Sandler
Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster:
• You don’t have to be technically savvy in order to start a podcast.
• You don’t need a lot of money to start a podcast.
• You don’t have to be extroverted in order to start up a podcast.
• You don’t have to be a celebrity in order to be successful at podcasting.
• And you don’t need a big audience for a podcast to be successful.
Audience Targeting with Digital Marketing – Jason Swenk
So it’s about figuring out “What do you like, what do you have passion about, what do you have knowledge in? What would you do, if there was a particular industry that you would work in that you were only going to be paid after they had success? Which one would you have the quickest success in?” Then it will start to be a little bit clearer for you. And then once you figure out who your market is, because then you can figure out “all right, what do they want? What’s their biggest challenge? What’s the impact on their business? How does it make them feel?” And then then you know, “okay, well, where do I need to go? What kind of content do I need to get their attention?” But when you try to go after everybody, then it’s kind of just like, “Let me just throw up a ball and see if someone catches it.”
Customer Experience is Brand Experience – Patti Mara
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience. How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer...