Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues...
Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles’ story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools.
There’s something to be said for surrounding yourself with people who help you elevate your game. And that’s both literally and figuratively, right? Number one, having people on who have businesses that grossed more than $10 million a year or have exited, are pretty rare breed of people, right? And so what happens? I build my Rolodex, because now I’ve got access to people who I’ve served. . . . So everything starts with the offer, and we preach this till we’re blue in the face in the Icon Maker program. If everything starts with the offer what’s the easiest path to getting people to say yes to that?
New brands should begin by being super extremely focused. Draw a circle around the community that you really want to empower, help and improve. Create customer engagement through building community.
It doesn’t matter if you can present, you’re not worth a damn. If you can’t close, you’ll never make any money. You might go along to get along and work for someone else’s benefit and trade your time for money. That’s great. But it’s not going to give you a lot of independence. Certainly, those aren’t legacy moves where you leave a dynasty for those you care about.
In this episode, Cheryl discusses: Her professional background and her vision for the Brandaide podcast. Branding as an often mis-understood yet omnipotent term. How branding equals communication across multiple platforms. Learning from the...