Marketing Segmentation in Direct Response – Brian Kurtz

Marketing Segmentation in Direct Response – Brian Kurtz

In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service, fulfillment, and their marketing functions.
  • Multi-Channel Marketing; Defining your personal brand to distinguish yourself from the competition. 

Key Takeaways: 

  • Segment your list and decide who gets what message, and when. 
  • Use direct marketing in ways that differentiate your brand.   
  • Direct response marketing is more alive than ever. Just look at the Internet. 
  • Multi-channel marketing is vital to grow your business. 

“You have to romance the audience. I call it fishing without bait.” —  Brian Kurtz 

Connect with Brian Kurtz:  
Website: overdeliverbook.com
Books: Overdeliver and The Advertising Solution
Free Resource: BrianKurtz.net
Facebook: TitansMarketing
Email:   support@titansofdirectresponse.com
YouTube: Brian Kurtz

Connect with Cheryl Hodgson:  
Website: brandaide.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide