How to Make Money Podcasting  – Doug Sandler

How to Make Money Podcasting – Doug Sandler

In this episode, Cheryl and Doug discuss: 

  • The principles of Doug’s Nice Guys in business brand. 
  • His start in podcasting and the creation of his Turnkey Podcast production company. 
  • The value of podcasting as a marketing and branding tool 
  • Some of the myths around podcasting and how to monetize your podcast. 

Key Takeaways: 

  • Aim for a win-win in business transactions. 
  • Use podcasting to build your brand and generate leads. 
  • You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  
  • Launching a podcast is just the beginning – you have to build connection, community and currency. 

“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    

Connect with Doug Sandler:
Website: turnkeypodcast.com
Free Resource: turnkeypodcast.com/gift
Twitter:  @djdoug
Facebook:  @dj.doug.sandler
Email:  doug@turnkeypodcast.com
LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/
Instagram: @turnkeypodcast
Phone: (410) 340-6861

Connect with Cheryl Hodgson: 
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

How to Start a Podcast  – Steve Olsher

How to Start a Podcast – Steve Olsher

In this episode, Cheryl and Steve Olsher discuss: 

  • Steve’s revolution and evolution in the podcasting space. 
  • The ascending spiral of popularity. 
  • Why podcast guests can expand your wheelhouse of knowledge and elevate your business.
  • Ways to pitch yourself to be a guest on a podcast show. 

Key Takeaways: 

  • Podcasting is ubiquitous in the world of business and marketing.
  • Focus on a specific niche in order to establish yourself as a credible authority and generate sales leads.
  • Only pitch yourself as a guest to shows you know
  • Articulate the value you bring to the show’s audience. 

“You absolutely should get into podcasting. It’s absolutely the right thing to do in order to support your brand and to support your company while being very, very focused in terms of a particular niche.” —  Steve Olsher 

Connect with Steve Olsher:   

Website: https://steveolsher.com/
Magazine: podcastmagazine.com
Free Resource: MyUltimateDirectory
Twitter:  steveolsher
Facebook:  SteveOlsherReinventionExpert
Show: https://reinventionradio.com/
YouTube: whatisyourwhat
LinkedIn: https://www.linkedin.com/in/steveolsher/   

Connect with Cheryl Hodgson:  

Website:brandaide.com
Book:https://registeredtrademarkbook.com
Twitter: twitter.com/brandaide
Facebook: facebook.com/brandaide
Email: cheryl@brandaide.com
Show:brandaidepodcast.com
YouTube:youtube.com/user/BrandaideTV
LinkedIn:linkedin.com/in/cherylhodgson
Instagram: instagram.com/brandaide