Tutoring Services that Changes Kids’ Lives

Tutoring Services that Changes Kids’ Lives

Support | Encourage | Inspire

Access Part 1 of Cheryl’s interview with Angeles Echols-Brown here. This is part 2.


Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?

In Part 2 of Cheryl Hodgson’s interview with Angeles Echols-Brown, we learn about the challenges Angeles faces as a non-profit changing lives, the grace of community support, and the EYM All Access online platform. All Access provides kids with access to hundreds of career paths and companies who need experts in various fields in 10-11 different areas, the leaders in each profession, and the educational path to attaining a job in the chosen field.

Nelson Mandela Quote on Learned Rascism

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Highlights from Part 2:

  • I can only fix me if I think of me in terms of fixing me and making me better, but I want to help you. When I extend that hand and point that finger to help you, there is a finger always pointing back that says “You’ve got to help yourself.” In helping you, I’ve got to help myself in order to make that happen.
Angeles Echols Educating Young Minds
Photo: LA Weekly
  • But we must keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? when I’m swinging back here, trying to get you from, it keeps me from doing what? Coming forward.
  • Angeles shares the journey to build All Access, the Educating Young Minds online platform. Two of her graduates Todd and Adam lead the journey to a platform that provides education, guidance and career path inspiration and direction.
  • How Virtual Reality is opening new windows in the minds of the kids. We can   take these kids to places that they could not have imagined. Imagine kids who want to go into medicine and they enter the augmented reality world and there is a body and they can take the parts of the body and really study and learn and be encouraged. Interspace labs can take a jet engine apart, but really, and it’s one on one. It’s just them. And no one’s judging them. No one’s saying whether or not they were properly attired, you know, their dress code.
Educating Young Minds Helps Children Climb
Helping Others climb with Educating Young Minds
  • When community comes together for a common good, miracles can happen. The story of EYM’s search for a new campus home on a moment’s notice and how the forces of the good will came together to create a new home for EYM.       

More About Angeles Echols-Brown and Educating Young Minds:

What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals.  Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Learn more and support EYM: https://educatingyoungminds.org

Call EYM: 323 840 3556

Email: Info@educatingyoungminds.org

Mentoring Programs for at Risk Youth

Mentoring Programs for at Risk Youth


Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?

Nelson Mandela Quote on Learned Rascism

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Angeles Echols-Brown

Highlights from Part 1:

  • Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald’s for the kids, and EYM was born.
  • By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.
  • Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.
  • There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.
  • Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.
  • Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.
  • But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I’m swinging back here, it keeps me from doing what? Coming forward.
Angeles Echols Educating Young Minds
Photo: LA Weekly

More About Angeles Echols-Brown and Educating Young Minds:

What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals.  Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Learn more and support EYM: https://educatingyoungminds.org

Call EYM: 323 840 3556

Email: Info@educatingyoungminds.org

Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

In this episode, Cheryl and Patricia discuss: 

  • How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.
  • Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
  • You Can Heal Your Life brand legacy and global reach through trademark licensing.
  • Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways: 

  • People have evolved to a higher level of personal and spiritual awareness
  • Brand extension through licensing helps people transcend cultural differences
  • Ask your customers the right questions and they will tell you what they want from you
  • Our human self will always need that spiritual, emotional, mental, physical transformation

When it comes to social media, ask yourself How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane

Connect with Patricia Crane:   

Website: https://healyourlifeworkshops.cohttps://healyourlifetraining.com
Twitter: https://twitter.com/hyltraining
Facebook:  https://www.facebook.com/patricia.crane.336
Email: patricia@heartinspired.com
LinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586

Free Gift:  Ordering from the Cosmic Kitchen

Connect with Cheryl Hodgson:  

Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Building a Community with Marketing Communication – Lee Richter

Building a Community with Marketing Communication – Lee Richter

In this episode, Cheryl and Lee discuss: 
  • Community building through communication design
  • Connection with your community 
  • Education marketing, taking time to lay the foundation and build before you launch 
  • Evolving your brand as the needs of your client base evolve 
  • The importance of marketing communication
Key Takeaways: 
  • Community involvement is a win-win 
  • Make a plan! 
  • Test the market; know what your customer really wants 
  • Educate yourself and ask for help where you need it
“People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly.” —  Lee Richter  Connect with Lee Richter:    Website: goasklee.com Twitter: https://twitter.com/goasklee Facebook: https://www.facebook.com/GoAskLee Email: Lee@GoAskLee.com LinkedIn: https://www.linkedin.com/in/goasklee/ Instagram:  https://www.instagram.com/goasklee/ Connect with Cheryl Hodgson:   Website: brandaide.com Book: https://registeredtrademarkbook.com Twitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  cheryl@brandaide.com Show: brandaidepodcast.com YouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide
Marketing Segmentation in Direct Response – Brian Kurtz

Marketing Segmentation in Direct Response – Brian Kurtz

In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service, fulfillment, and their marketing functions.
  • Multi-Channel Marketing; Defining your personal brand to distinguish yourself from the competition. 

Key Takeaways: 

  • Segment your list and decide who gets what message, and when. 
  • Use direct marketing in ways that differentiate your brand.   
  • Direct response marketing is more alive than ever. Just look at the Internet. 
  • Multi-channel marketing is vital to grow your business. 

“You have to romance the audience. I call it fishing without bait.” —  Brian Kurtz 

Connect with Brian Kurtz:  
Website: overdeliverbook.com
Books: Overdeliver and The Advertising Solution
Free Resource: BrianKurtz.net
Facebook: TitansMarketing
Email:   support@titansofdirectresponse.com
YouTube: Brian Kurtz

Connect with Cheryl Hodgson:  
Website: brandaide.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

Exit Strategy and Entrepreneurial Mindset –  JP McAvoy

Exit Strategy and Entrepreneurial Mindset – JP McAvoy

In this episode, Cheryl and JP McAvoy discuss: 

  • His work with clients such as Elon Musk in developing growth and exit strategies.  
  • The importance of building a successful launch ramp at the outset of a start up’s creation.  
  • The value of creating a separate holding company for the brand’s intellectual property assets. 
  • How to create a company that becomes legacy.

Key Takeaways: 

  • Structure the company for growth and future investments such as shareholding.
  • Consider intellectual property and licensing opportunities as assets for valuation. 
  • Start the conversation with your attorney early on in the planning phase. 
  • Implement a will or trust so ownership shares don’t end up in probate court.   

“The sooner you start planning what the exit looks like, the better the likelihood of it being successful.” —  JP McAvoy 

Connect with JP McAvoy:   
Website: JPMCAVOY.com 
Book: The Billionaire’s Lawyer
Free Resource: https://www.conductlaw.com/
Twitter:  jp_mcavoy 
Facebook:  TheMillionairesLawyer
Email:   info@conductlaw.com
Show: https://jpmcavoy.com/episodes
LinkedIn: jeffrey-j-p-mcavoy
Instagram:  jp_mcavoy

Connect with Cheryl Hodgson:  
Website: brandaide.com 
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide 
Facebook:  facebook.com/brandaide 
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV 
LinkedIn: linkedin.com/in/cherylhodgson 
Instagram:  instagram.com/brandaide

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