Brand (R)evolution Podcast https://www.brandaidepodcast.com CONNECTION | COMMUNITY | CONTRIBUTION | CURRENCY Tue, 13 Apr 2021 16:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.0 https://www.brandaidepodcast.com/wp-content/uploads/2020/03/cropped-Brandaide_Favicon-32x32.png Brand (R)evolution Podcast https://www.brandaidepodcast.com 32 32 Breakthrough Brands begin with Revolution. They create (r)evolution. Others innovate using creative destruction to re-emerge--bigger, better, and beyond the status quo. Who are the brands changing the world, and the lives of those they serve? What is their stand that contributes to evolution? We’ll find out their secrets and, what makes the difference between those who create a legacy, and those that fade into the unknown. To answer these questions, we sit down with (r)evolution brands, as well as the pros who mentor them. Cheryl asks the questions—you discover answers to leverage your own business, make a greater impact, and change the lives of those you serve.<br /> The business of brands: Connection | Contribution | Community | Currency. <br /> Listen and create your own Brand (R)evolution.<br /> Cheryl Hodgson clean episodic Cheryl Hodgson Cheryl@brandaide.com Cheryl@brandaide.com (Cheryl Hodgson) copyright 2021 Chipotle Entertainment, LLC Brandaide (R)evolution Brand (R)evolution Podcast https://www.brandaidepodcast.com/wp-content/uploads/2021/03/Brand-Revolution-Cover-2.0-3000x3000-2.jpg https://brandrevolution.show Weekly Tutoring Services that Changes Kids’ Lives https://www.brandaidepodcast.com/2020/09/educating-young-minds-life-changing-formula/ Wed, 30 Sep 2020 13:51:22 +0000 https://www.brandaidepodcast.com/?p=1705 Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade.

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Support | Encourage | Inspire

Access Part 1 of Cheryl’s interview with Angeles Echols-Brown here. This is part 2.


Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?

In Part 2 of Cheryl Hodgson’s interview with Angeles Echols-Brown, we learn about the challenges Angeles faces as a non-profit changing lives, the grace of community support, and the EYM All Access online platform. All Access provides kids with access to hundreds of career paths and companies who need experts in various fields in 10-11 different areas, the leaders in each profession, and the educational path to attaining a job in the chosen field.

Nelson Mandela Quote on Learned Rascism

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Highlights from Part 2:

  • I can only fix me if I think of me in terms of fixing me and making me better, but I want to help you. When I extend that hand and point that finger to help you, there is a finger always pointing back that says “You’ve got to help yourself.” In helping you, I’ve got to help myself in order to make that happen.
Angeles Echols Educating Young Minds
Photo: LA Weekly
  • But we must keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? when I’m swinging back here, trying to get you from, it keeps me from doing what? Coming forward.
  • Angeles shares the journey to build All Access, the Educating Young Minds online platform. Two of her graduates Todd and Adam lead the journey to a platform that provides education, guidance and career path inspiration and direction.
  • How Virtual Reality is opening new windows in the minds of the kids. We can   take these kids to places that they could not have imagined. Imagine kids who want to go into medicine and they enter the augmented reality world and there is a body and they can take the parts of the body and really study and learn and be encouraged. Interspace labs can take a jet engine apart, but really, and it’s one on one. It’s just them. And no one’s judging them. No one’s saying whether or not they were properly attired, you know, their dress code.
Educating Young Minds Helps Children Climb
Helping Others climb with Educating Young Minds
  • When community comes together for a common good, miracles can happen. The story of EYM’s search for a new campus home on a moment’s notice and how the forces of the good will came together to create a new home for EYM.       

More About Angeles Echols-Brown and Educating Young Minds:

What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals.  Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Learn more and support EYM: https://educatingyoungminds.org

Call EYM: 323 840 3556

Email: Info@educatingyoungminds.org

The post Tutoring Services that Changes Kids’ Lives appeared first on Brand (R)evolution Podcast.

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Angeles Echols shares the journey to build All Access, the EYM online learning platform. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. Angeles san Cheryl Hodgson 2 14 Educating Young Minds Life Changing Formula clean 40:19
Mentoring Programs for at Risk Youth https://www.brandaidepodcast.com/2020/09/revolution-educating-young-minds-changes-destiny/ Wed, 23 Sep 2020 17:05:43 +0000 https://www.brandaidepodcast.com/?p=1769 Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles' story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools.

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Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.

How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?

Nelson Mandela Quote on Learned Rascism

Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 

What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?

Angeles Echols-Brown

Highlights from Part 1:

  • Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald’s for the kids, and EYM was born.
  • By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.
  • Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.
  • There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.
  • Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.
  • Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.
  • But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I’m swinging back here, it keeps me from doing what? Coming forward.
Angeles Echols Educating Young Minds
Photo: LA Weekly

More About Angeles Echols-Brown and Educating Young Minds:

What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.

Educating Young Minds is a non-profit which operates solely upon the donations of it supporters including individuals.  Learn more about how you can help, or how the EYM on line All Access program could change the lives of kids in your community.

Learn more and support EYM: https://educatingyoungminds.org

Call EYM: 323 840 3556

Email: Info@educatingyoungminds.org

The post Mentoring Programs for at Risk Youth appeared first on Brand (R)evolution Podcast.

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Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years.



Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.



How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?







Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 



What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?



Angeles Echols-Brown



Highlights from Part 1:



* Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald’s for the kids, and EYM was born.* By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.* Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.* There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.* Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.* Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.* But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I’m swinging back here, it keeps me from doing what? Coming forward.



Photo: LA Weekly



More About Angeles Echols-Brown and Educating Young Minds:



What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.


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Cheryl Hodgson 2 13 Educating Young Minds Changes Destiny clean 39:10
Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane https://www.brandaidepodcast.com/2020/03/dr-patricia-crane-the-book-that-propelled-a-global-brand/ Fri, 20 Mar 2020 21:30:14 +0000 https://www.brandaidepodcast.com/?p=1667 Global Brand Extension through trademark & licensing programs. How Louise Hay's, Heal your Life legacy lives on with Dr. Patricia Crane.

The post Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Patricia discuss: 

  • How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.
  • Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
  • You Can Heal Your Life brand legacy and global reach through trademark licensing.
  • Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways: 

  • People have evolved to a higher level of personal and spiritual awareness
  • Brand extension through licensing helps people transcend cultural differences
  • Ask your customers the right questions and they will tell you what they want from you
  • Our human self will always need that spiritual, emotional, mental, physical transformation

When it comes to social media, ask yourself How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane

Connect with Patricia Crane:   

Website: https://healyourlifeworkshops.cohttps://healyourlifetraining.com
Twitter: https://twitter.com/hyltraining
Facebook:  https://www.facebook.com/patricia.crane.336
Email: patricia@heartinspired.com
LinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586

Free Gift:  Ordering from the Cosmic Kitchen

Connect with Cheryl Hodgson:  

Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane appeared first on Brand (R)evolution Podcast.

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Global Brand Extension through trademark & licensing programs. How Louise Hay's, Heal your Life legacy lives on with Dr. Patricia Crane. In this episode, Cheryl and Patricia discuss: 



* How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.* Creating you can HEAL YOUR LIFE trademark for global workshop leaders.* You Can Heal Your Life brand legacy and global reach through trademark licensing. * Licensing is a means of establishing greater professionalism and credibility in leader training.



Key Takeaways: 



* People have evolved to a higher level of personal and spiritual awareness* Brand extension through licensing helps people transcend cultural differences* Ask your customers the right questions and they will tell you what they want from you* Our human self will always need that spiritual, emotional, mental, physical transformation



When it comes to social media, ask yourself “How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane



Connect with Patricia Crane:   



Website: https://healyourlifeworkshops.cohttps://healyourlifetraining.comTwitter: https://twitter.com/hyltrainingFacebook:  https://www.facebook.com/patricia.crane.336Email: patricia@heartinspired.comLinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586



Free Gift:  Ordering from the Cosmic Kitchen



Connect with Cheryl Hodgson:  



Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  cheryl@brandaide.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
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Cheryl Hodgson 1 12 Patricia Crane: The Book that Propelled a Global Brand 35:49
Building a Community with Marketing Communication – Lee Richter https://www.brandaidepodcast.com/2020/03/010-lee-richter-the-pet-who-would-be-mayor-created-a-community/ Fri, 20 Mar 2020 09:30:00 +0000 https://www.brandaidepodcast.com/?p=324 And you actually even said "a movement", but it really is a movement. It's raising awareness so we can move together in the right direction. And I talk to my team about that too. "How do you create a movement?" We talk about moonshots and abundance. And so when you're thinking of like, "what would the moonshot look like?" And what would be the entry level to the moonshot? And part of it is just having the conversation to know that's something to think about.

The post Building a Community with Marketing Communication – Lee Richter appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Lee discuss: 
  • Community building through communication design
  • Connection with your community 
  • Education marketing, taking time to lay the foundation and build before you launch 
  • Evolving your brand as the needs of your client base evolve 
  • The importance of marketing communication
Key Takeaways: 
  • Community involvement is a win-win 
  • Make a plan! 
  • Test the market; know what your customer really wants 
  • Educate yourself and ask for help where you need it
“People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly.” —  Lee Richter  Connect with Lee Richter:    Website: goasklee.com Twitter: https://twitter.com/goasklee Facebook: https://www.facebook.com/GoAskLee Email: Lee@GoAskLee.com LinkedIn: https://www.linkedin.com/in/goasklee/ Instagram:  https://www.instagram.com/goasklee/ Connect with Cheryl Hodgson:   Website: brandaide.com Book: https://registeredtrademarkbook.com Twitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  cheryl@brandaide.com Show: brandaidepodcast.com YouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide

The post Building a Community with Marketing Communication – Lee Richter appeared first on Brand (R)evolution Podcast.

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And you actually even said "a movement", but it really is a movement. It's raising awareness so we can move together in the right direction. And I talk to my team about that too. "How do you create a movement?" We talk about moonshots and abundance.
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Cheryl Hodgson 1 10 Lee Richter: A Pet Who Would Be Mayor & Created a Community clean 45:55 10
Marketing Segmentation in Direct Response – Brian Kurtz https://www.brandaidepodcast.com/2020/03/009-brian-kurtz-overdeliver-master-the-long-game-in-direct-response-marketing/ Fri, 20 Mar 2020 09:20:00 +0000 https://www.brandaidepodcast.com/?p=322 Play a game as to “how can I get this customer who's really pissed off about something, to love the company and love me?" … I would figure out what they needed and what they were looking for. But that's what you do all the time, not just on a phone call, but you need to do that as you're interacting with your existing customers. That's why an email today, if you have a big email list of buyers and prospects, for instance, if you're not talking to them differently, you're crazy. . . . But you have to go really deep with the people that have bought from you, and explain, if you can even talk about the products that they bought from you, which builds the brand and if they liked the brand, and they liked that product, you're building reinforcement for the next product. And if you're sending an email that you're sending to a prospect who's never bought from you to a three-time buyer of your products, it's such a waste of potential equity that you've built up with that customer that's happy. I think that's one of the biggest mistakes people make is one size fits all creative to a list.

The post Marketing Segmentation in Direct Response – Brian Kurtz appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Brian Kurtz discuss: 

  • Overdeliver to your customer base and master the long game.
  • Direct Response Marketing; The importance of “romancing your audience” with a great story. 
  • Differentiation in Marketing; Why direct marketing should be a component of your brand strategy. 
  • Segmentation in Marketing; Customer service, fulfillment, and their marketing functions.
  • Multi-Channel Marketing; Defining your personal brand to distinguish yourself from the competition. 

Key Takeaways: 

  • Segment your list and decide who gets what message, and when. 
  • Use direct marketing in ways that differentiate your brand.   
  • Direct response marketing is more alive than ever. Just look at the Internet. 
  • Multi-channel marketing is vital to grow your business. 

“You have to romance the audience. I call it fishing without bait.” —  Brian Kurtz 

Connect with Brian Kurtz:  
Website: overdeliverbook.com
Books: Overdeliver and The Advertising Solution
Free Resource: BrianKurtz.net
Facebook: TitansMarketing
Email:   support@titansofdirectresponse.com
YouTube: Brian Kurtz

Connect with Cheryl Hodgson:  
Website: brandaide.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post Marketing Segmentation in Direct Response – Brian Kurtz appeared first on Brand (R)evolution Podcast.

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Play a game as to “how can I get this customer who's really pissed off about something, to love the company and love me?" … I would figure out what they needed and what they were looking for. But that's what you do all the time,


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Cheryl Hodgson 1 9 Brian Kurtz: Direct Marketing Is Very Much Alive & Well 41:50 9
Exit Strategy and Entrepreneurial Mindset – JP McAvoy https://www.brandaidepodcast.com/2020/03/011-jp-mcavoy-how-to-grow-sell-your-business-for-maximum-profitability/ Fri, 20 Mar 2020 09:20:00 +0000 https://www.brandaidepodcast.com/?p=1115 Time and time again when people say the value that the attorney adds. That's invaluable what you did for them, because the business owner doesn't usually appreciate it, certainly at the outset what's actually occurring, but as you say, simply by separating the ownership of the name and then licensing it, you maintain control. I've had a handful of clients similarly be ecstatic with some advice I'd given them earlier on. As attorneys, we see situations like it's, it's not the first time for us to see a lot of these things. And so that's why we're able to advise a business owner, "look, you might want to protect this in this way, because this might happen. Yeah, I know everything's rosy right now

The post Exit Strategy and Entrepreneurial Mindset – JP McAvoy appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and JP McAvoy discuss: 

  • His work with clients such as Elon Musk in developing growth and exit strategies.  
  • The importance of building a successful launch ramp at the outset of a start up’s creation.  
  • The value of creating a separate holding company for the brand’s intellectual property assets. 
  • How to create a company that becomes legacy.

Key Takeaways: 

  • Structure the company for growth and future investments such as shareholding.
  • Consider intellectual property and licensing opportunities as assets for valuation. 
  • Start the conversation with your attorney early on in the planning phase. 
  • Implement a will or trust so ownership shares don’t end up in probate court.   

“The sooner you start planning what the exit looks like, the better the likelihood of it being successful.” —  JP McAvoy 

Connect with JP McAvoy:   
Website: JPMCAVOY.com 
Book: The Billionaire’s Lawyer
Free Resource: https://www.conductlaw.com/
Twitter:  jp_mcavoy 
Facebook:  TheMillionairesLawyer
Email:   info@conductlaw.com
Show: https://jpmcavoy.com/episodes
LinkedIn: jeffrey-j-p-mcavoy
Instagram:  jp_mcavoy

Connect with Cheryl Hodgson:  
Website: brandaide.com 
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide 
Facebook:  facebook.com/brandaide 
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV 
LinkedIn: linkedin.com/in/cherylhodgson 
Instagram:  instagram.com/brandaide

Text PODCAST to (415) 212-9757 to receive notifications when new episodes are available. Message and Data Rates May Apply. Message frequency varies per user.


The post Exit Strategy and Entrepreneurial Mindset – JP McAvoy appeared first on Brand (R)evolution Podcast.

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Time and time again when people say the value that the attorney adds. That's invaluable what you did for them, because the business owner doesn't usually appreciate it, certainly at the outset what's actually occurring, but as you say, In this episode, Cheryl and JP McAvoy discuss: 



* His work with clients such as Elon Musk in developing growth and exit strategies.  * The importance of building a successful launch ramp at the outset of a start up’s creation.  * The value of creating a separate holding company for the brand’s intellectual property assets. * How to create a company that becomes legacy.



Key Takeaways: 



* Structure the company for growth and future investments such as shareholding.* Consider intellectual property and licensing opportunities as assets for valuation. * Start the conversation with your attorney early on in the planning phase. * Implement a will or trust so ownership shares don’t end up in probate court.   



“The sooner you start planning what the exit looks like, the better the likelihood of it being successful.” —  JP McAvoy 



Connect with JP McAvoy:   Website: JPMCAVOY.com Book: The Billionaire’s LawyerFree Resource: https://www.conductlaw.com/Twitter:  jp_mcavoy Facebook:  TheMillionairesLawyerEmail:   info@conductlaw.comShow: https://jpmcavoy.com/episodesLinkedIn: jeffrey-j-p-mcavoyInstagram:  jp_mcavoy



Connect with Cheryl Hodgson:  Website: brandaide.com Book: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  cheryl@brandaide.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide



Text PODCAST to (415) 212-9757 to receive notifications when new episodes are available. Message and Data Rates May Apply. Message frequency varies per user.




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Cheryl Hodgson 1 11 JP McAvoy: How to Grow & Sell Your Business for Maximum Profitability 29:13 11
How to Sell Online with a Brand Story – Alex Mandossian https://www.brandaidepodcast.com/2020/03/008-alex-mandossian-storytelling-as-selling/ Fri, 20 Mar 2020 09:10:00 +0000 https://www.brandaidepodcast.com/?p=320 The Objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of Objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Asked Questions, and then put the answers? Wouldn’t that give you an advantage? And you still haven’t broken ground, you’re still underneath the soil. Now, to advance the metaphor. Let’s go to the Trunk of the Tree. And the Trunk of the Tree is the Origin Story of the person who is enrolling the other person. So if you’re the entrepreneur doing the sales, or if you’re in this marketing environment where you’ll have to win the favor of someone, or many people if you’re on stage or on a webinar, well, then you need an Origin Story, then the Origin Story is when and where it happened and started, who else was there? What happened? How did it resolve and then why is it relevant and important to the viewer or the listener or the reader? And you end with Why. You don’t begin with Why.

The post How to Sell Online with a Brand Story – Alex Mandossian appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Alex Mandossian discuss: 

  • Storytelling for people who hate to sell.
  • How to turn objections into questions into answers that solve the problems faced by customers.
  • The value of telling the business owner’s origin story. 
  • Using case studies as client stories to showcase the value of the offer. 

Key Takeaways: 

  • By disqualifying the wrong customers, you’re prioritizing the people who are your ideal customer. 
  • The seeds are the objections. The objection is when the sale begins. 
  • Write a list of objections and turn them into FAQs.  
  • You need a good origin story to grab the attention of your customers and obliterate objections. 

“Seeding through storytelling is the new selling.” —  Alex Mandossian 

Connect with Alex Mandossian:   
Website: www.allsellingaside.com
Free Resource: marketingonline.com/book
Twitter: https://twitter.com/AlexMandossian
Facebook: https://www.facebook.com/alexmandossianfan
Show: http://AllSellingAside.com/iTunes
LinkedIn: https://www.linkedin.com/in/alexmandossian 

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post How to Sell Online with a Brand Story – Alex Mandossian appeared first on Brand (R)evolution Podcast.

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The Objection is when the sale begins. Everything else is just a matter of features and benefits. So what if you could write down a list of Objections in advance and anticipated them? Look forward to them? What if you converted them into Frequently Ask...
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Cheryl Hodgson 1 8 Alex Mandossian: Selling for Those Who Hate Selling 37:12 8
How to Make Money Podcasting – Doug Sandler https://www.brandaidepodcast.com/2020/03/007-doug-sandler-being-nice-as-a-way-to-excel-in-business/ Fri, 20 Mar 2020 09:00:00 +0000 https://www.brandaidepodcast.com/?p=318 Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster:

• You don't have to be technically savvy in order to start a podcast.
• You don't need a lot of money to start a podcast.
• You don't have to be extroverted in order to start up a podcast.
• You don't have to be a celebrity in order to be successful at podcasting.
• And you don't need a big audience for a podcast to be successful.

The post How to Make Money Podcasting – Doug Sandler appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Doug discuss: 

  • The principles of Doug’s Nice Guys in business brand. 
  • His start in podcasting and the creation of his Turnkey Podcast production company. 
  • The value of podcasting as a marketing and branding tool 
  • Some of the myths around podcasting and how to monetize your podcast. 

Key Takeaways: 

  • Aim for a win-win in business transactions. 
  • Use podcasting to build your brand and generate leads. 
  • You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  
  • Launching a podcast is just the beginning – you have to build connection, community and currency. 

“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    

Connect with Doug Sandler:
Website: turnkeypodcast.com
Free Resource: turnkeypodcast.com/gift
Twitter:  @djdoug
Facebook:  @dj.doug.sandler
Email:  doug@turnkeypodcast.com
LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/
Instagram: @turnkeypodcast
Phone: (410) 340-6861

Connect with Cheryl Hodgson: 
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post How to Make Money Podcasting – Doug Sandler appeared first on Brand (R)evolution Podcast.

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Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster: • You don't have to be technically savvy in order to start a podcast. • You don't need a lot of money to start a podcast. In this episode, Cheryl and Doug discuss: 



* The principles of Doug’s Nice Guys in business brand. * His start in podcasting and the creation of his Turnkey Podcast production company. * The value of podcasting as a marketing and branding tool * Some of the myths around podcasting and how to monetize your podcast. 



Key Takeaways: 



* Aim for a win-win in business transactions. * Use podcasting to build your brand and generate leads. * You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  * Launching a podcast is just the beginning – you have to build connection, community and currency. 



“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    



Connect with Doug Sandler:Website: turnkeypodcast.comFree Resource: turnkeypodcast.com/giftTwitter:  @djdougFacebook:  @dj.doug.sandlerEmail:  doug@turnkeypodcast.comLinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/Instagram: @turnkeypodcastPhone: (410) 340-6861



Connect with Cheryl Hodgson: Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  cheryl@brandaide.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
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Cheryl Hodgson 1 7 Doug Sandler: Leverage Your Brand with the Art of Podcast 34:58 7
Audience Targeting with Digital Marketing – Jason Swenk https://www.brandaidepodcast.com/2020/03/006-jason-swenk-how-does-your-audience-perceive-your-brand/ Fri, 20 Mar 2020 08:50:00 +0000 https://www.brandaidepodcast.com/?p=316 So it's about figuring out "What do you like, what do you have passion about, what do you have knowledge in? What would you do, if there was a particular industry that you would work in that you were only going to be paid after they had success? Which one would you have the quickest success in?" Then it will start to be a little bit clearer for you. And then once you figure out who your market is, because then you can figure out "all right, what do they want? What's their biggest challenge? What's the impact on their business? How does it make them feel?" And then then you know, "okay, well, where do I need to go? What kind of content do I need to get their attention?" But when you try to go after everybody, then it's kind of just like, "Let me just throw up a ball and see if someone catches it."

The post Audience Targeting with Digital Marketing – Jason Swenk appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Jason discuss:  

  • How to customize your business to work with your strengths 
  • Targeting your ideal client 
  • Finding the right agency to help you strategize 
  • Making connections as a business strategy 

Key Takeaways: 

  • Figure out where you want to go with your business 
  • Only you can identify your own niche 
  • A good agency asks the right questions 
  • It’s about building relationships 

“So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.” —  Jason Swenk 

Connect with Jason Swenk:   
Website: jasonswenk.com
Email: jason@jasonswenk.com  

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post Audience Targeting with Digital Marketing – Jason Swenk appeared first on Brand (R)evolution Podcast.

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So it's about figuring out "What do you like, what do you have passion about, what do you have knowledge in? What would you do, if there was a particular industry that you would work in that you were only going to be paid after they had success?
How to customize your business to work with your strengths 
Targeting your ideal client 
Finding the right agency to help you strategize 
Making connections as a business strategy 

Key Takeaways: 

Figure out where you want to go with your business 
Only you can identify your own niche 
A good agency asks the right questions 
It’s about building relationships 

“So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.” —  Jason Swenk 


Connect with Jason Swenk:   Website: jasonswenk.comEmail: jason@jasonswenk.com  



Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  cheryl@brandaide.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
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Cheryl Hodgson 1 6 Jason Swenk: How Does Your Audience Perceive Your Brand 45:26 6
Customer Experience is Brand Experience – Patti Mara https://www.brandaidepodcast.com/2020/03/005-patti-mara-customer-experience-is-key-in-building-your-brand/ Fri, 20 Mar 2020 08:40:00 +0000 https://www.brandaidepodcast.com/?p=313 In this episode, Cheryl and Patti Mara discuss:  The inherent value of a thoughtfully designed and delivered customer experience.  How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator.  The four steps of Patti’s “absolutions recipe” to create a great customer […]

The post Customer Experience is Brand Experience – Patti Mara appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Patti Mara discuss: 

  • The inherent value of a thoughtfully designed and delivered customer experience. 
  • How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
  • Customer service as brand differentiator. 
  • The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways: 

  • The entrepreneur/business owner sets the tone for the organization’s culture.  
  • Shift from sales to solutions and from transactions to relationships. 
  • Clearly communicate your client’s ROI as part of your brand message.  
  • Give customers reason to become raving fans.

“The experience you’re creating, how customers interact with you, how they’re left after interacting with your team, that is your brand in the marketplace.” —  Patti Mara

Connect with Patti Mara:   
Website: pattimara.com
Book: Up Solutions
Free Resource: pattimara.com/brandaide
LinkedIn: pattimara

Connect with Cheryl Hodgson:  
Website: brandaide.com
Book: https://registeredtrademarkbook.com
Twitter:  twitter.com/brandaide
Facebook:  facebook.com/brandaide
Email:  cheryl@brandaide.com
Show: brandaidepodcast.com
YouTube: youtube.com/user/BrandaideTV
LinkedIn: linkedin.com/in/cherylhodgson
Instagram:  instagram.com/brandaide

The post Customer Experience is Brand Experience – Patti Mara appeared first on Brand (R)evolution Podcast.

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In this episode, Cheryl and Patti Mara discuss:  The inherent value of a thoughtfully designed and delivered customer experience.  How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
The inherent value of a thoughtfully designed and delivered customer experience. 
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.
Customer service as brand differentiator. 
The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways: 

The entrepreneur/business owner sets the tone for the organization’s culture.  
Shift from sales to solutions and from transactions to relationships. 
Clearly communicate your client’s ROI as part of your brand message.  
Give customers reason to become raving fans.

“The experience you’re creating, how customers interact with you, how they’re left after interacting with your team, that is your brand in the marketplace.” —  Patti Mara


Connect with Patti Mara:   Website: pattimara.comBook: Up SolutionsFree Resource: pattimara.com/brandaideLinkedIn: pattimara



Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  cheryl@brandaide.comShow: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
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Cheryl Hodgson 1 5 Patti Mara: Customer Experience is Key in Building Your Brand 43:14 5